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Sophie Gevind
Sophie Gevind
Comeback

DbyD
@AKQA, Paris - Copywriting
Brainstorming on how to make people eat insects, we realized that we would never be able to make them look tasty. They just don’t.
8 hours of brainstorming. On the way home, we were joking about brands that could do a funny spin on the word ‘bug’. Starbug. Bug’er King. Google Bugwords. Bugweiser. There it was.

Awarded gold
at Young Glory

Kelsey Horne & Alexis Bronstorph. Executive Creative Directors, Taxi Toronto

“With Bugweiser, we had a clever name mixed with slick art direction and a cute, insightful idea jumping on existing consumer behaviour. Brilliant.”
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