Made with Peter Birkvig.

Brainstorming on how to make people eat insects, we realized that we would never be able to make them look tasty. They just don’t.

8 hours of brainstorming. On the way home, we were joking about brands that could do a funny spin on the word ‘bug’. Starbug. Bug’er King. Google Bugwords. Bugweiser. There it was.

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Awarded gold

at Young Glory

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Kelsey Horne & Alexis Bronstorph. Executive Creative Directors, Taxi Toronto

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“With Bugweiser, we had a clever name mixed with slick art direction and a cute, insightful idea jumping on existing consumer behaviour. Brilliant.”