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Sophie Gevind
Sophie Gevind
Comeback


Made with Peter Birkvig.
Brainstorming on how to make people eat insects, we realized that we would never be able to make them look tasty. They just don’t.
8 hours of brainstorming. On the way home, we were joking about brands that could do a funny spin on the word ‘bug’. Starbug. Bug’er King. Google Bugwords. Bugweiser. There it was.

Awarded gold
at Young Glory

Kelsey Horne & Alexis Bronstorph. Executive Creative Directors, Taxi Toronto

“With Bugweiser, we had a clever name mixed with slick art direction and a cute, insightful idea jumping on existing consumer behaviour. Brilliant.”
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