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Sophie Amalie Fälling
Sophie Amalie Fälling
Short story –
Creative copywriter with flair for wit, wine and wonderful alliteration.
Currently based in Copenhagen, and in a love-hate relationship with lockdown life.
Studying creative communication at thrid and final year at Denmarks Media-and Journalism school.
Improving skills as intern at AKQA, Paris. Voila.
Short story –
Creative copywriter with flair for wit, wine and wonderful alliteration.
Currently based in Copenhagen, and in a love-hate relationship with lockdown life.
Studying creative communication at thrid and final year at Denmarks Media-and Journalism school.
Improving skills as intern at AKQA, Paris. Voila.
Comeback
Sophie Amalie Fälling
sophie@publicservice.group
publicservice.group
@smalle
Story Direction · Strategy · Copywriting ·
Editorial · Branding & Advertising · UX-writing ·
Made with Peter Birkvig.
Brainstorming on how to make people eat insects, we realized that we would never be able to make them look tasty. They just don’t.
8 hours of brainstorming. On the way home, we were joking about brands that could do a funny spin on the word ‘bug’. Starbug. Bug’er King. Google Bugwords. Bugweiser. There it was.
Awarded gold
at Young Glory
Kelsey Horne & Alexis Bronstorph. Executive Creative Directors, Taxi Toronto
“With Bugweiser, we had a clever name mixed with slick art direction and a cute, insightful idea jumping on existing consumer behaviour. Brilliant.”
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