Hi, I'm Sophie. Danish creative with a flair for wit, words, web, and wonderful alliteration.

I type, think and design to make you smile and wonder.
Preferably in that order.

WITH AND FOR

Louis Vuitton
Prada
Oakley
GrandVision
Biotherm
Olioli
Folks
TikTok
Politiken
Kristeligt Dagblad

CV

2022 - Present: Freelance
Creative Writer & Director

2021 - Present: People's 
Author (first publishing spring 2023)

2020 – 2022: AKQA, Paris 
Creative Copywriter

2017 - 2018: bloomon, Amsterdam
Operation & Customer Experience Manager, DK & UK 

2016 - 2017: Kindly, Copenhagen
Creative Copywriter

2014-2016: Baresso, Copenhagen
Store Manager

2014: Danish Royal Navy, Denmark
Sailor, Kongeskibet Dannebrog

2013-2014: Café Sommersko, Copenhagen
Restaurant Manager

2011 - 2018: Alice In Underland
Founder and Editor In Chief

SKILLS

15+ years: Writing
Creative copywriting, editorial, books, fiction, essays, UX, strategy, web, naming, concepts, social, and scripts.

6+ years: Branding & Advertising
Identity, creative direction, tone of voice, strategy, web, social, campaigns, and concepts.

9+ years: Leadership
Creative direction, project management, team building, entrepreneurship, and firestarter.

EDUCATION

2018-2021: Denmarks Media And-Journalism School
Bachelor, Creative Communication

2015-2016: Copenhagen Business Academy
Management & Organisational Change

2014: Danish Royal Navy
Navy's basis education

2010-2013: Christianshavns Gymnasium
Media, English & Journalism

ACKNOWLEDGEMENTS

2021: D&AD New Blood Awards
Pencil – Hip Hop Is Lit

2020: Young Glory

Overall second place - 130 points/8 months

2020: Young Glory
Gold - Round 8

2020: Young Glory
Gold - Round 6

2020: Young Glory
Bronze - Round 6

2020: Young Glory
Finalist - Round 4

2020: Young Glory
Gold - Round 3

2019: Young Glory
Finalist - Round 2

2019: Young Glory
Finalist - Round 1

OAKLEY – @AKQA, PARIS

Any copywriter's wet dream is to write cool copy for cool glasses. 

oakley_kato_OOH.jpeg

Copywriting

OLIOLI

Amongst two hundred young voices, I defined and wrote the core story, tone of voice and website. 

oliolipoke.dk

Strategy ·  Tone of voice · Copywriting · UX

PRADA – @AKQA, PARIS

Each fragrance franchise is inspired and designed with a unique tone of voice, visual universe and storytelling. 

PRADA FRAGRANCES

Concept  ·  Tone of Voice · Copywriting · Social 

FOLKS

A movement demands a strong voice, bold look, and precise strategy.

FOLKS are at work for people, not at the cost of them.

 Creative Direction ·  Copywriting · Strategy · Identity · Website
Graphic Design: François Pablo Andrivet

GRAND VISION/UNOFFICIAL – @AKQA, PARIS

For any frame of mind. 

Tone of voice, social, concept and website.

Screenshot 2022-06-06 at 17_edited.png

Tone of voice  ·  Copywriting  · Concept

GRAND VISION/DBYD – @AKQA, PARIS

Frames made to last and fit. Composed by nature. 

Tone of voice, social, concept and website. 

2_edited.jpg

 Tone of voice ·  Copywriting · Social · Website · Concept 

TIKTOK – @AKQA, PARIS

There's a lot to learn on TikTok.

Concept and campaign to spark (even) French curiosity.

Screenshot 2022-07-05 at 12.04.00.png

 Concept ·  Copywriting 

ALICE IN UNDERLAND

Founded, created and ran a Copenhagen underground magazine.

For and by the unseen and unheard talent within music, art and opinion.

Skærmbillede 2022-10-10 kl. 14.54.56.png

 Founder · Creative Direction · Writing · Photography · Events