top of page
Sophie Amalie Fälling
Sophie Amalie Fälling
Short story –
Creative copywriter with flair for wit, wine and wonderful alliteration.
Currently based in Copenhagen, and in a love-hate relationship with lockdown life.
Studying creative communication at thrid and final year at Denmarks Media-and Journalism school.
Improving skills as intern at AKQA, Paris. Voila.
Short story –
Creative copywriter with flair for wit, wine and wonderful alliteration.
Currently based in Copenhagen, and in a love-hate relationship with lockdown life.
Studying creative communication at thrid and final year at Denmarks Media-and Journalism school.
Improving skills as intern at AKQA, Paris. Voila.
Comeback
Sophie Amalie Fälling
sophie@publicservice.group
publicservice.group
@smalle
Story Direction · Strategy · Copywriting ·
Editorial · Branding & Advertising · UX-writing ·
Hi, I'm Sophie. Writer & Story director.
I don't invent stories, I find them, and tell them with wit, strong strategy and compelling narrative.
WITH AND FOR
Louis Vuitton
Prada
Oakley
GrandVision
Biotherm
Olioli
Folks
TikTok
Politiken
Kristeligt Dagblad
Canairi
Klub Venus
CV
2022 - Present: PUBLIC SERVICE
Founder & Story Director
2018 - Present: Freelance
Creative & Strategist
2021 - Present: People's
Author (first publishing spring 2023)
2020 – 2022: AKQA, Paris
Creative Copywriter
2017 - 2018: bloomon, Amsterdam
Operation & Customer Experience Manager, DK & UK
2016 - 2017: Kindly, Copenhagen
Creative Copywriter
2014-2016: Baresso, Copenhagen
Store Manager
2014: Danish Royal Navy, Denmark
Sailor, Kongeskibet Dannebrog
2013-2014: Café Sommersko, Copenhagen
Restaurant Manager
2011 - 2018: Alice In Underland
Founder and Editor In Chief
SKILLS
15+ years: Writing
Creative copywriting, editorial, books, fiction, essays, UX, strategy, web, naming, concepts, social, and scripts.
6+ years: Branding & Advertising
Identity, creative direction, tone of voice, strategy, web, social, campaigns, and concepts.
9+ years: Leadership
Creative direction, project management, team building, entrepreneurship, and firestarter.
EDUCATION
2018-2021: Denmarks Media And-Journalism School
Bachelor, Creative Communication
2015-2016: Copenhagen Business Academy
Management & Organisational Change
2014: Danish Royal Navy
Navy's basis education
2010-2013: Christianshavns Gymnasium
Media, English & Journalism
ACKNOWLEDGEMENTS
2021: D&AD New Blood Awards
Pencil – Hip Hop Is Lit
2020: Young Glory
Overall second place - 130 points/8 months
2020: Young Glory
Gold - Round 8
2020: Young Glory
Gold - Round 6
2020: Young Glory
Bronze - Round 6
2020: Young Glory
Finalist - Round 4
2020: Young Glory
Gold - Round 3
2019: Young Glory
Finalist - Round 2
2019: Young Glory
Finalist - Round 1
KLUB VENUS @ PUBLIC SERVICE
Klub Venus is a Danish women-run pleasure studio.
Brand strategy · Identity
(more to come)
OAKLEY @AKQA, PARIS
Any copywriter's wet dream is to write cool copy for cool glasses.
Copywriting
OLIOLI @ FREELANCE
Amongst two hundred young voices, I defined and wrote the core story, tone of voice and website.
Strategy · Tone of voice · Copywriting · UX
PRADA @AKQA, PARIS
Each fragrance franchise is inspired and designed with a unique tone of voice, visual universe and storytelling.
Concept · Tone of Voice · Copywriting · Social
FOLKS @ PUBLIC SERVICE
A movement demands a strong voice, bold look, and precise strategy.
FOLKS are at work for people, not at the cost of them.
Creative Direction · Copywriting · Strategy · Identity · Website
Graphic Design: François Pablo Andrivet
GRAND VISION/UNOFFICIAL @AKQA, PARIS
For any frame of mind.
Tone of voice, social, concept and website.
Tone of voice · Copywriting · Concept
GRAND VISION/DBYD @AKQA, PARIS
Frames made to last and fit. Composed by nature.
Tone of voice, social, concept and website.
Tone of voice · Copywriting · Social · Website · Concept
TIKTOK @AKQA, PARIS
There's a lot to learn on TikTok.
Concept and campaign to spark (even) French curiosity.
Concept · Copywriting
ALICE IN UNDERLAND
Founded, created and ran a Copenhagen underground magazine.
For and by the unseen and unheard talent within music, art and opinion.
Founder · Creative Direction · Writing · Photography · Events
bottom of page